Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you.
Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your field.
Your audience expects consistency from you. They want help with their problems in certain specific topic areas. If you're losing focus, this causes a disconnect. The first step to overhauling your content strategy is to identify exactly what you want to be known for online.
If you are putting out content regularly and finding that it's not bringing the results you want, you could be straying from your area of expertise.
Don’t fret! You don't have to start all over again from scratch. If you have content lying around on your hard drive, you can brush it up and leverage it to build your audience. The first step is to choose your best cornerstone content....
If you want to become an important industry influencer in your field, there are certain things you can do to speed up the process.
These 10 strategies are proven to expand your circle of influence in your niche market. Try any one of these ideas and you’ll speed your way to being viewed as a respected, knowledgeable, and influential industry leader.
You don’t have to be a business owner to be viewed as an industry leader. These strategies can be applied to those that work in-house as well. Think about this: A new hire comes on board and immediately skyrockets to stardom. That person lands promotion after promotion, rising through the corporate ranks...