TIPS

Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you.

Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your field.

Your audience expects consistency from you. They want help with their problems in certain specific topic areas. If you're losing focus, this causes a disconnect. The first step to overhauling your content strategy is to identify exactly what you want to be known for online.

If you are putting out content regularly and finding that it's not bringing the results you want, you could be straying from your area of expertise.

Don’t fret! You don't have to start all over again from scratch. If you have content lying around on your hard drive, you can brush it up and leverage it to build your audience. The first step is to choose your best cornerstone content.